Why Do They Make Things so Complicated?

Why Do They Make Things so Complicated?
- Desperate Consumers in Complex Buying Situations
Mützel, Lisa Monika Anna
Preis 70,00inkl. ges. MwSt.
ISBN 978-3-8441-0511-7
Bestell-Nr. 0511C
Warengruppe Betriebswirtschaft
Sachgruppe Marketing
Einband broschiert
Sprache Englisch
Umfang 340
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Über den Autor

Lisa Monika Anna Mützel was born in Würzburg, Germany, in 1990. She studied Information Management from 2009 to 2014 at the University of Koblenz-Landau. In 2014, she was awarded the “Debeka IT-Förderpreis” for being a top student. After having finished her studies, she stayed at the University of Koblenz-Landau from 2014 until 2016 and worked as a research assistant at the research group Media and Service Management of the Institute for Management. During that time, she also wrote her doctoral theses under the supervision of Dr. Thomas Kilian. In 2017, she attained a doctoral degree (Dr. rer. pol.) from the University of Koblenz-Landau.

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